Rob LippsEVP, Sonic Foundry
Session OverviewFrom micro learning to critical meetings, video is fast becoming a strategic asset in your organization. As video creates new dynamics in the classroom and the office, we will explore proven recipes for success and highlight potential pitfalls that impede adoption. Hint: it’s not always about the tech.
About RobMr. Lipps leads the company’s global sales organization including oversight of domestic, international and channel sales. He holds more than 25 years of sales leadership, business development and emerging market entry expertise in the technology and manufacturing sectors, including sales and channel management at Adaytum (now Cognos, an IBM company), Esker Software and Best Power (now Eaton Corporation). Mr. Lipps has a B.S. degree in Marketing from the University of Wisconsin-La Crosse.
Jeffrey MaVP of Analytics & Data Science, Twitter
Session OverviewBest known as a member of the MIT blackjack team that inspired Bringing Down the House and 21, Jeffrey Ma will use his fascinating real life tale to illustrate the power of data. Having founded four extremely successful companies using data-driven decisions as a foundation, Jeffrey will show how understanding strategy, risk and analytics can help you “beat the house” no matter your situation.
When it comes to beating the house - whether you're amassing poker chips or market share - Jeffrey Ma is living proof that data-driven decisions and smart risk-taking trump luck every time. A member of the renowned MIT blackjack team and the founder of four successful companies, Ma has established himself as the expert that business leaders, entrepreneurs and organizations turn to for insight on harnessing the power of technology driven platforms to optimize performance, customer loyalty, and overall success.
Ma gained worldwide recognition as a member of the MIT blackjack team, which inspired the best-selling book, Bringing Down the House and the hit film, 21. Since then, he has founded GlofSpan.com (sold to Demand Media), Circle Lending (sold to Virgin) and Citizen Sports (sold to Yahoo!). Ma’s most recent venture, tenXer, an analytics tool designed to optimize employee performance, progress and productivity, was recently acquired by Twitter.
Professional sports teams and leading global corporations, including Sports Illustrated, ESPN, Ford and McDonald's seek Ma's insight on how to effectively understand and utilize technology as a competitive advantage, as well as his proven game plans to score big in the digital age. In his bestselling business book, The House Advantage: Playing the Odds to Win Big in Business, Ma seamlessly connects his experiences at the table and in the sports world, to business analytics and the power of data, providing insight that is accessible for individuals at every level.
With an extraordinary real life tale that illustrates the power of data, coupled with an entrepreneur’s business expertise, Ma captivates audiences with fascinating insight on strategy, innovation, risk, analytics, and how to understand, play and win the game.
Jim StienerPresident, Mirror 34 Productions
With almost 30 years into the business of video and motion production, Jim Stiener has seen several sea changes of technology and trends wash through the industry. He shot nearly 50 sidesplitting promos with actor Ryan Reynolds for both Deadpool movies and his eight Super Bowl spots for GoDaddy.com made headlines – the commercial with Joan Rivers, Danica Patrick and Jillian Michaels received 110 million views and gave GoDaddy.com the biggest financial boost in its history. Not too shabby! Jim will explain how video can help you build your brand and the importance of knowing the purpose and voice of every video project.
With almost 30 years into the business of video and motion production, Jim has seen several sea changes of technology and trends wash through the industry. But for him, there has always remained one constant: Listening.
From his first position in 1989 as a Junior Account Executive responsible for management and acquisition of new accounts, to Director of Sales and Marketing, to becoming an award-winning Executive Producer with two Emmy nominations under his belt, Jim has honed the art of listening.
Understanding not only the tasks at hand, but the purpose of the project and the voice of the client have been the keys to not only his success, but that of the clients’. And it’s that connection through listening that has laid the foundation for Jim and his team to build Mirror 34 Productions into a leading production company.
Whether his past life as student at the University of Wisconsin-La Crosse or his current iteration as the co-owner of Mirror 34, Jim loves listening to a story. And, telling a few himself. With a touch of humor mixed in for good measure.