Rob LippsEVP, Sonic Foundry
Session OverviewFrom micro learning to critical meetings, video is fast becoming a strategic asset in your organization. As video creates new dynamics in the classroom and the office, we will explore proven recipes for success and highlight potential pitfalls that impede adoption. Hint: it’s not always about the tech.
About RobMr. Lipps leads the company’s global sales organization including oversight of domestic, international and channel sales. He holds more than 25 years of sales leadership, business development and emerging market entry expertise in the technology and manufacturing sectors, including sales and channel management at Adaytum (now Cognos, an IBM company), Esker Software and Best Power (now Eaton Corporation). Mr. Lipps has a B.S. degree in Marketing from the University of Wisconsin-La Crosse.
Jeffrey MaPredictive Analytics Expert
Session OverviewBest known as a member of the MIT blackjack team that inspired Bringing Down the House and 21, Jeffrey Ma will use his fascinating real life tale to illustrate the power of data. Having founded four extremely successful companies using data-driven decisions as a foundation, Jeffrey will show how understanding strategy, risk and analytics can help you “beat the house” no matter your situation.
When it comes to beating the house - whether you're amassing poker chips or market share - Jeffrey Ma is living proof that data-driven decisions and smart risk-taking trump luck every time. A member of the renowned MIT blackjack team and the founder of four successful companies, Ma has established himself as the expert that business leaders, entrepreneurs and organizations turn to for insight on harnessing the power of technology driven platforms to optimize performance, customer loyalty, and overall success.
Ma gained worldwide recognition as a member of the MIT blackjack team, which inspired the best-selling book, Bringing Down the House and the hit film, 21. Since then, he has founded GlofSpan.com (sold to Demand Media), Circle Lending (sold to Virgin) and Citizen Sports (sold to Yahoo!). Ma’s most recent venture, tenXer, an analytics tool designed to optimize employee performance, progress and productivity, was recently acquired by Twitter.
Professional sports teams and leading global corporations, including Sports Illustrated, ESPN, Ford and McDonald's seek Ma's insight on how to effectively understand and utilize technology as a competitive advantage, as well as his proven game plans to score big in the digital age. In his bestselling business book, The House Advantage: Playing the Odds to Win Big in Business, Ma seamlessly connects his experiences at the table and in the sports world, to business analytics and the power of data, providing insight that is accessible for individuals at every level.
With an extraordinary real life tale that illustrates the power of data, coupled with an entrepreneur’s business expertise, Ma captivates audiences with fascinating insight on strategy, innovation, risk, analytics, and how to understand, play and win the game.